Our Team
Gabby Morris, Director
Gabby is a designer, researcher, and creative strategist with a background in cultural production and place-based innovation. She leads Feeldwork with a commitment to deep listening, radical imagination, and care-led practice.
Working at the intersection of design, infrastructure, and social change, Gabby has over a decade of experience shaping cultural projects, public programmes, and community-driven strategies across rural and urban contexts. Her approach brings together systems thinking with grounded, human-scale engagement, always asking how futures can be made more just, joyful, and collectively owned.
Associates
At Feeldwork, we think beyond the boundaries of our core team. We collaborate with a network of associates whose insight and expertise keep our thinking sharp and our practice evolving. They bring fresh perspectives, deep knowledge, and specialist skills to support and enrich our work.
Barbara Chalmers, Service Designer
Barbara is a human-centred practitioner driven by curiosity, compassion, and a belief in the power of people and place. With a background in design innovation, she works across community building, rural futures, cultural strategy, and co-creation—always listening closely and helping others shine.
Barbara has a double-award-winning Masters in Design Innovation from Glasgow School of Art, and brings a rich track record of starting things, shaping ideas, and unlocking potential.
Francesco Cagnola, Researcher
Francesco sees design not as ownership of ideas, but as a way to facilitate meaningful change. With a practice grounded in research, empathy, and storytelling, they use tools ranging from ethnography to logic modelling to help surface insights and shape inclusive, collaborative outcomes.
Their approach blends systems thinking with deep listening—translating complex challenges into digestible, engaging frameworks that support genuine co-design.