Our Feeldwork Framework
Feeldwork (Feeldwork © 2022 by Gabby Morris is licensed under CC BY-NC 4.0) is our signature framework for designing futures you can feel through Feeling-provoking Design. Developed by our founder Gabby Morris, it's a method rooted in sensory experience, emotional intelligence and creative co-creation designed to help people explore future possibilities and take steps towards them.
This isn’t your standard toolkit. Feeldwork is used to create immersive, story-rich, and place-based processes that leave people changed because they don’t just think about the future, they experience it.
Whether shaping local strategy, climate action or cultural planning, the Feeldwork Framework helps communities, organisations and teams work together in ways that are playful, powerful and deeply participatory.
Introduction to Feeldwork
Traditional approaches to futures work often stay in the head, charts, trends, models, and forecasts. But change doesn’t happen just because we know something. It happens when we feel its relevance.
That’s why we use design, storytelling, sensory materials, speculative artefacts, and immersive workshops to create experiences that connect emotionally as well as intellectually.
Why Feeling Matters?
Why it is needed:
Thinking isn’t enough we need to feel the future.
Data alone doesn’t tell the whole story.
We live through feelings, memories, senses and values — so why leave them out of decision-making?
The world is sensory — the future will be too.
Experiences help us quickly sense what kind of future we want (or don’t want).
What it includes:
Design methods for creating immersive experiences
Tools for participatory storytelling, mapping and prototyping
Frameworks for holding space, building trust and navigating uncertainty
Formats for strategy, policy and place-based transformation
Feeldwork has shaped place plans, ecological visions, arts strategies and community-led processes across Scotland and beyond. It’s designed to scale up or down, from rural fieldwork to national consultation, always grounded in context.
Why It Works
Because it’s not just theoretical. It’s lived.
People leave our sessions feeling more connected, more curious, and more capable of navigating change — not just because they thought differently, but because they felt something shift.
Core Principles:
Radical Imagination
We don’t just extend what already exists. We invite people to imagine entirely different futures — rooted in justice, creativity and care.Sensory & Experiential
Feeldwork uses tools that speak to the body, senses and emotions. Objects, materials, memories and space become ways of thinking.Place-Based & Relational
We work with what’s already there: the relationships, landscapes, tensions and textures of a place. Every process is tailored, never templated.Community-led & Co-Created
Feeldwork makes space for people to lead, co-own and shape the process. It’s not about extracting insights — it’s about building shared futures.Joyful & Useful
Futures work should spark creativity and connection — but also support real decisions and strategic outcomes.
A Creative Commons Method
Feeldwork © 2022 by Gabby Morris is licensed under CC BY-NC 4.0. That means others can use, remix and adapt the method non-commercially — as long as they credit Gabby and link back to Feeldwork Futures.